Founded in 2011 by two clean energy activists, Mosaic has quickly risen from a scrappy crowd-funded lending platform to the category leader in clean energy finance. To establish the brand’s newly established leadership position, we executed a comprehensive rebrand across all channels, including developing a library of still photography and video assets, website development, customer acquisition tools, and a visual identity refresh. The exercise also supported a new content strategy to support a re-marketing program to improve conversions and customer engagement.
